Public Relations Bookshop
We have categorised below some PR books for various levels and
different needs. If you know of a book that isn't here and
you'd like to recommend it for our bookshop, please
email us. Basics
For the small business man and the absolute novice who wants to give
public relations a go for themselves, these books can help. If you get into any
trouble, you know where we are.
General Texts
Useful for the PR student or the practitioner who needs reference
books.
Theory
There's nothing as practical as good theory. These books are for the higher
level reader or PR student.
Ethics and History
PR people are increasingly being scrutinised for the
work they do. Books here are on the ethics and background of the PR
industry. Media Relations
The main work of the public relations industry is with the media. These
books help the seasoned public relations professional and those interested in
public relations to make the media work best for them. Issues
and Crisis Management
The best management of a crisis is to avoid it altogether. The best public
relations people and the best businesses expect the best, but prepare for the
worst. These books help PR people to plan
for crises and handle crises as their occur. Public
Relations Skills
There are many skills needed to be a good public relations person. Professional
public relations people are skilled at writing, networking, creativity,
strategic management, lobbying, negotiation and a whole lot more. Here are some books to improve the skills of the PR practitioner. Online
Public Relations
Many PR people have worked out that the Internet has an incredibly important impact on their work and their clients. Unfortunately precious
few have really embraced the technology and built their online PR skills. These
books give PROs some strategic advice and tactical tools for using the Internet
in public
relations. Event Management
PR people often plan events, from the client meeting to the media
launch. Books here help the novice to the seasoned professional. Sponsorship
Sponsorship is an often overlooked, but highly effective opportunity for
targeted communication. PR people often don't understand it and are concerned
about costs associated with sponsorship. These books help the PRO understand how
sponsorship works and how to get the most out of sponsorship.
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