Resources
Quotations
for PR people
Words of wisdom, idioms and famous phrases from renown figures in PR,
advertising, business, politics, literature, showbiz and the media.
Useful
and fun tools for PR
If you're a PR professional, you might want to set this page as your home
page or add it into your favourites. It offers some online tools that
are useful when you're working on a press release, a headline, a feature or
other creative tasks in public relations.
PR
Bookshop
We
have categorised some PR books for various levels and different needs. From
basics to ethics, media relations and crisis management.
Free
PR Lessons
Come back soon for more from Parker, Wayne &
Kent.
Blogs
Our favourite industry blogs
Request For Proposal Tool
Beta
RFP Builder
If you're wondering how to write a Request For Proposal
document or you just want an easy way to complete it, use our Beta RFP Builder
Research
Corporate
Social Responsibility - Honest Communication on Business Benefits
This research report argues that communicating the business
benefit of CSR programmes engenders credibility amongst stakeholders.
Online
vs. Offline Media Coverage Survey
This
research report suggests that some PR professionals seem to neglect the
importance of online media.
The Issues Management Process & Effective Media Relations:
A Drive For Positive Publicity
Although
organisations are communicating with the media on their industry’s most
sensitive issues, they are often doing so without appropriate planning. This
research report analyses the use of issues management in effective media
relations.
The Management of Creativity in the Public Relations Process
This research report analyses the management of creativity in the public relations industry and recommends ways in which creativity may be better managed within the PR industry.
Strategically
Incorporating the Internet into Public Relations Programmes
(This research report was written in 2001. It is intended for people
with a good understanding of public relations theory.)
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