22/09/08

NebuAd Readies For UK Launch

   Parker, Wayne and Kent to Provide Strategic Public Relations Support

 NebuAd, the online targeted ad company, has appointed its first UK public relations agency.

London-based Parker, Wayne and Kent will work with NebuAd as they expand into the UK market. The brief includes strategic media relations, stakeholder engagement, analyst relations and online PR.

NebuAd provides advertisers with the technology to deliver advertising to Internet users which is based on their interests.

NebuAd’s UK Managing Director, Paul Goad, said: “These guys have an excellent knowledge of technology, as well as a comprehensive understanding of the issues and regulations concerning online privacy, data protection and IP communications. They’re smart and were very quick to master our technology. Most importantly, they ask all the right questions.”

A major part of Parker, Wayne and Kent’s brief will be to educate both technical, policy and lay stakeholders about the technology, and to dispel the many myths and misconceptions that surround online behavioural targeting technology.

A spokesman for Parker, Wayne and Kent said: “The online advertising industry is constantly evolving and NebuAd are pioneers of consumer-centric behavioral targeting, delivering adverts that are relevant to Internet users’ interests while at the same time maintaining consumer privacy. We look forward to working with NebuAd and establishing them as the leading provider of online precision marketing services. Our expertise within the technology sector and our knowledge of the key issues makes us the perfect fit to provide the support that they need as they expand into the UK market.”

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