23/02/07

StickSports Retains PR Agency To Attract Users and Advertisers

StickSports Ltd, the company behind the world’s most popular online cricket game, has appointed Parker, Wayne and Kent to provide ongoing public relations support.

Over two million unique users every month visit StickSports’ flagship cricket portal, StickCricket.com. The predominantly young male user base of StickCricket.com is being leveraged as a platform to drive a base of users to StickSports’ new Stick Soccer and other upcoming free to play, online games.

Parker, Wayne and Kent will provide media relations support to support marketing campaigns for users and attract advertisers to Stick Sports’ various games. The retained contract comes on the back of a hugely successful public relations campaign for the 2006 Ashes Tour. The International Cricket Cutie (ICC) Trophy was devised by Parker, Wayne and Kent to drive international traffic to StickCricket.com prior to the Ashes.

“The StickCricket.com ICC Trophy established us as a significant voice in cricket in an irreverent, novel way. We’ll be using Parker, Wayne & Kent to build our voice in the cricket community with the aim of setting StickCricket as the voice of the fans,” said Chris Berry, Director of StickSports.

“Parker, Wayne and Kent showed unparalleled understanding of the value of online PR, which is vital for appealing to the web-savvy professionals that use our services.”

A Parker, Wayne and Kent spokesman said, “StickSports are great fun to work with and have a truly unique product. We look forward to building their international profile, allowing them to reach out to more sports fans and enabling them to create more top-quality games.”

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