28/02/07

Epitiro Retains PR Firm To Continue Offering Industry Insight

Epitiro Ltd, the world’s leading supplier of Internet customer experience management solutions, has retained Parker, Wayne and Kent to provide long-term public relations support following the success of the Internet Performance Indicator (IPI) Report.

The Q2 2006 IPI Report was the first survey ranking the top five consumer ISPs in terms of technical performance. The concept, created by Parker, Wayne and Kent, used Epitiro’s customer experience monitoring and competitor benchmarking service ISP-I (pronounced “eye spy”), to monitor the services from the ten largest competing consumer ADSL broadband providers.

Parker, Wayne and Kent will now continue a strategic public relations programme for Epitiro, with a brief that includes key messaging, brand support and media relations.

Parker, Wayne and Kent will also work with Epitiro to develop new reports covering specific online applications including Internet telephony (VoIP), IPTV, Content Verification and other converged services. The ongoing public relations work will raise Epitiro’s profile as an industry expert, giving the media unique insights into the Internet industry and trends that are otherwise unavailable.

“Our work gives us an unrivalled understanding of the Internet industry and an ability to offer informed comment on technical developments,” said Epitiro Managing Director Gavin Johns.

“Working with Parker, Wayne and Kent will firmly establish us as experts in the sector and allow us to continue to offer independent, reliable and clear guidance on the performance of Internet services.”

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Note to editors
For more information please contact help@pwkpr.com or 020 7609 1900. More information about Epitiro is available at www.epitiro.com.

About Parker, Wayne & Kent Ltd.:
Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations company.For more information, please visit: http://www.pwkpr.com.

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