10/03/11
NEWS
RELEASE
New
social media editorial video service
Businesses
can engage their online audience more effectively using a new affordable social
media-enabled video service.
Companies
can now host rich content videos on their websites and within their marketing
emails that link to their Facebook, LinkedIn and Twitter presences to increase
their online audiences, using Parker, Wayne & Kent PR’s new PWKtv
service.
PWKtv
offers companies a variety of film formats, from fun videos to celebrate a
specific occasion, video news releases and social media B-roll, to short
documentaries, infomercials, online training sessions and internal
communications videos.
Online
video is now one of the most popular forms of media and is watched by more than
80 per cent of
UK
internet users, according to ComScore. It enhances companies’ search engine
ranking by drawing traffic to websites and engages audiences substantially more
than simple text through visuals, sounds and social media functionality, making
it the most powerful communications format.
Danielle
Kummer, Social Video Professional at Parker, Wayne & Kent, said: “Many
businesses are traditionally put off using online video by most service
providers’ high prices. However, lots of the cost often comes in the
production and editing of the content. PWKtv
keeps things simple - which keeps the budgets down -
and turnaround time fast to provide an engaging, affordable option, even
for micro-businesses.”
“People
don’t want to just read information - they want to see it and hear it as well.
They also want to work and trade with companies that have a personality. Online
video fills this need.”
“PWKtv
is an affordable video service for organisations and individuals that want
to take advantage of the video capabilities of the Internet, so videos can be
placed on websites, emails, YouTube channels, and LinkedIn company profiles.
What’s more, by maintaining high editorial standards, the video can be sold-in
to online publishers desperate to increase their video content on their site.”
Watch
PWKtv videos on YouTube at: http://www.youtube.com/parkerwaynekent
-ends-
Notes
to Editors
For
more information call Parker, Wayne & Kent on
0207 609 1900 or
email help@pwkpr.com
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