Marketing Quotations

"A market is three women and a goose"

Proverb

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

Peter F. Drucker

"Honour buys no meat in the market"

Proverb

"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."

David Ogilvy

"A market is never saturated with a good product, but it is very quickly saturated with a bad one."

Henry Ford

"No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising."

Edwin L. Artzt

"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."

Marshall McLuhan

"Business has only two functions - marketing and innovation."

Milan Kundera

"A market is the combined behaviour of thousands of people responding to information, misinformation and whim."

Kenneth Chang

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

David Ogilvy

"Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future."

Marye Tharp

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

David Ogilvy

"Strategy and timing are the Himalayas of marketing. Everything else is the Catskills."

Al Ries

"No great marketing decisions have ever been made on quantitative data"

John Scully

"Marketing is what you do when your product is no good"

Edwin Land

"We're obviously going to spend a lot in marketing because we think the product sells itself."

Jim Allchin

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Morris Hite

"There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible."

A. Alfred Taubman

"If fools went not to market, bad wares would not be sold"

Proverb

"Without promotion something terrible happens... Nothing!"

P.T. Barnum

"Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence."

John Lahr

"Programmers and marketing people know how to get into your subconscious-they spend millions of dollars researching colours, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you."

Richard Hatch

"Affiliate marketing has made businesses millions and ordinary people millionaires."

Bo Bennett

"Money coming in says I've made the right marketing decisions."

Adam Osborne

"It is marketing that makes films popular. Cross-marketing. Selling movies with hamburgers and Coke."

Dirk Benedict

"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."

John Romero

"One of the most secure markets in the world is human nature, few understand it, all have it."

Jason Zebehazy

"Putting out a newspaper without promotion is like winking at a girl in the dark -- well-intentioned, but ineffective."

William Randolph Hearst