Public Relations
"If I was down to my last dollar, I'd spend it on
public relations."
Bill Gates
"A lightweight, by definition, is a man who cannot assert his authority over the national press, cannot manipulate reporters, cannot finesse questions, prevent leaks or command a professional public relations operation."
Unknown
"All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway."
Harry S Truman
"Everything you do or say is public relations."
Anonymous
"I narrow-mindedly outlawed the word 'unique'. Practically every press release contains it. Practically nothing ever is."
Fred M. Hechinger
"Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms"
Alan Harrington
"Some are born great, some achieve greatness, and some hire public relations officers."
Daniel J. Boorstin
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power. We are governed, our minds moulded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate if they are to live together as a smoothly functioning society. In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind."
Edward Bernays
"The history of PR is… a history of a battle for what is reality and how people will see and understand reality."
Stuart Ewen
“The world would be a better place without spin doctors”
Bernard Ingham
“We should put the spin doctors in the spin clinics, where they can meet other spin patients and be treated by spin consultants. Then the rest of us can get on with the proper democratic process.” Tony Benn MP
Spin doctoring is, “a package of trickery, economies with the truth, manipulation of public credulity, bullying of journalists and favouritism.” Melanie Phillips
Spin doctors are: “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else – so that any piece of news is tailored to show them in the best possible light.” Michael Shea
"Public relations is about reputation - the result of what you do, what you say and what others say about you... Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour." Institute of Public Relations
"PR is Performance Recognition." Douglas Smith
"Inasmuch as reputation affects marketing, public relations has a key part to play in the marketing mix. It also can have a crucial role in communicating an organisation's corporate objectives to key audiences and may form an integral part of the management function, enhancing internal [employee] and external relationships. Good PR thus can have a significant contribution to a company's competitiveness and overall market position." Department for Trade and Industry
"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between
an organization and its publics."
Institute of Public Relations
"Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." Cutlip, Centre and Broom
"We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics, and to contribute to informed debate on issues in society. "
Grunig
|
