Media Training

Talking to the media is not just like having a chat. It's a business conversation. The media have something they want to know and you need to have something to say.

Parker, Wayne & Kent's full-day, interactive media training will give your company an understanding of:

• The media (online, print, broadcast, trade and technical, regional)
• Media relations
• What makes news
• What journalists want
• Preparing for interviews
• The importance of key messages and how to use them
• Tricks of the journalist's trade and what to look out for
• Practical experience of interviews.

Media training helps organisations to understand how the media works. Attendees discover how to plan for better media coverage and build confidence to face interviews.

Media facing representatives should be media trained to gain the most from interviews and media relations.