Press Office Planning, Development and Management

Successfully achieving a relationship with the media requires planning.

Effective planning makes the complex simple, crystallises key messages and guards against any crises and issues that may arise. It identifies key media titles and journalists to communicate to your stakeholders.

Once the relationship with the media is established, it must be maintained for maximum benefit.

Not only do we generate the materials your organization needs to manage the media strategically, we manage a bespoke database of journalists for each client, use our journalist issues tracking system to make sure we can respond to the media agenda and follow-up on stories of interest to journalists.

Parker, Wayne & Kent can operate your press office, deal with the necessary day-to-day media liaison, notify you of issues and help your organization to capitalize on opportunities.